What is segmentation explain?
Definition: Segmentation means to divide the marketplace into parts, or segments, which are definable, accessible, actionable, and profitable and have a growth potential.
In other words, a company would find it impossible to target the entire market, because of time, cost and effort restrictions..
What is product segmentation with example?
Product segmentation proliferates at large enterprises. For example, General Motors segments its products into different brands — Chevrolet, Buick, Hummer, Cadillac — that are aimed at different socioeconomic groups.
What are 4 types of market segmentation?
For example, the four types of segmentation are Demographic, Psychographic Geographic, and Behavioral. These are common examples of how businesses can segment their market by gender, age, lifestyle etc.
What is segmentation and its types?
Market segmentation is the research that determines how your organisation divides its customers or cohort into smaller groups based on characteristics such as, age, income, personality traits or behaviour. These segments can later be used to optimise products and advertising to different customers.