Quick Answer: What Is The Role Of SSP?

Is SpotX an SSP?

SpringServe and SpotX are both supply-side video ad tech vendors, but don’t exactly overlap, because SpotX is an exchange and SSP that hooks into advertisers, while SpringServe is an ad server for video and CTV content companies..

What is SSP in business?

An SSP, (Supply Side Platform), is an online software solution for publishers to manage advertising inventory, both desktop and mobile, to sell and fill it with ads from multiple advertisers in real-time and track revenue they generate.

Is Google Ad Manager An SSP?

So, is Google Ad Manager an just an SSP and ad server? Basically, yes. Even though Google literally describes Ad Manager as “not just an SSP or ad server”, Google Ad Manager is essentially Google’s SSP/ad server.

What is difference between DSP and SSP?

A DSP (above) will buy advertising based on information provided by a DMP. A supply-side platform (SSP) is a piece of software that allows a publisher to sell digital ad impressions via automated auctions.

What is SSP fee?

The fees can vary from SSP to SSP and even from publisher to publisher with the same SSP, but they generally range from 10 percent to 20 percent of the bid price, according to ad buyers and publishers. … Gaining access to a publisher’s various SSP fees can be as simple as a publisher emailing a list to an advertiser.

What is SSP and how does it work?

By law, employers must pay Statutory Sick Pay (SSP) to employees and workers when they meet eligibility conditions, including when: they’ve been off sick for at least 4 days in a row (except when it’s for self-isolation for coronavirus), including non-working days.

How do you get SSP?

Overview. You can get £95.85 per week Statutory Sick Pay ( SSP ) if you’re too ill to work. It’s paid by your employer for up to 28 weeks. … You must be eligible for SSP .

Is MoPub an SSP?

Publishers can enlist a supply-side platform (SSP) such as MoPub to help connect them to the DSPs that are best suited for their business and help them to maximize the value of their ad inventory.

Is SSP paid in addition to wages?

Where SSP is paid, there is no obligation upon employers to pay any additional company sick pay. However, where there is an amount of contractual sick pay agreed between employer and the employee, SSP will form part of the total sickness payment of the employee’s normal wage or salary for the period of sickness.

Does SSP cost the employer?

Small business employers do not have a choice over whether they pay SSP – so long as an employee is eligible they are legally entitled to receive SSP. Since 2014, employers are no longer able to reclaim the costs of SSP from the government and have to absorb these costs themselves.

What does an SSP do?

The simple answer is that SSPs allow publishers to connect their inventory to multiple ad exchanges, DSPs, and networks at once. This in turn allows a huge range of potential buyers to purchase ad space — and for publishers to get the highest possible rates.

What is SSP in programmatic?

A supply-side platform (SSP) is a programmatic technology platform that connects directly to digital publishers. … The SSP accomplishes this by making publisher inventory available to a variety of buyers, including DSPs, ad networks, ad exchanges, agencies, or even directly to advertisers.

Is Rubicon a DSP or SSP?

Rubicon Project (NYSE: RUBI), the Global Exchange for Advertising, today announced it has opened up its exchange to DSPs for programmatic buying in guaranteed private marketplaces. Google’s DoubleClick Bid Manager is the first DSP to integrate with Rubicon Project’s exchange for programmatic guaranteed buying.

Is Google a DSP or SSP?

Also, some DSPs offer inventory only from their networks, such as Google Adwords (a DSP), which can only bid on its inventory and partner inventory. Google’s DoubleClick Bid Manager (aka DBM), AppNexus, TubeMogul, and others are examples of DSPs.

Is AppNexus a DSP or SSP?

Xandr Invest is the rebranded AppNexus DSP, and Xandr Monetize is the rebranded SSP. Community is Xandr’s proprietary data-infused marketplace that can be accessed by buyers only through Invest, and by sellers only through Monetize.

Is Rubicon an SSP?

On Thursday, publicly traded supply-side platforms Rubicon Project and Telaria announced plans for an all-stock deal to create what they are calling the world’s largest independent SSP. The companies described the deal as a merger, although Rubicon shareholders will own 52.9% of the combined company’s shares.

What is an SSP in education?

An SSP (Specialist in School Psychology) is an advanced graduate degree, beyond a master’s degree.

What is Google’s DSP called?

demand side platformThe Google Display Network (GDN) is an extension of the Google Ads platform (formerly Google Adwords) which allows people to target individuals when serving banner and video ads. A demand side platform (DSP) is a platform that allows people to buy ad space programmatically online.

Is Telaria an SSP?

At Telaria, we’ve seen how a unique product offering can help secure exclusive deals like we have with Hulu. As media companies and buyers shrink the platforms they work with, it means we’re a natural first look as an independent SSP.

Is the trade desk a DSP?

The Trade Desk is the largest, independent programmatic advertising DSP for digital media buyers in the world. Through its real-time bidding technology platform, media buyers can target specific audiences with customized interactions across a variety of formats and devices.

Can I be sacked for being off sick?

Illness. You can be dismissed if you have a persistent or long-term illness that makes it impossible for you to do your job. Before taking any action, your employer should: look for ways to support you – for example, considering whether the job itself is making you sick and needs changing.